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Introducing Vitamins in Motion

Vitamins in Motion is an initiative to raise awareness and advocate for increased access to the essential vitamins all people need to be healthy and well-nourished. Vitamins in Motion aims to highlight the vital role vitamins play in nutrition and health, and calls for finding and implementing scalable, cost-effective solutions to address the world's vitamin deficiencies. 

This site provides you with important information, useful tools, latest scientific publications and ground-breaking books, all around micronutrients. Learn more about the initiative - Join us in setting Vitamins into Motion!  

Published Wed. 21.01.2015

Have you heard the news on vitamin D and cancer?

The media is filled with stories linking vitamin D status with survival rates among patients with advanced colorectal cancer. Let's set the record straight: vitamin D is not a drug that prevents or Read more...

Published Mon. 19.01.2015

This just in: Americans committing to vitamins in 2015

According to a new survey conducted on behalf of the Council for Responsible Nutrition (CRN), Americans are committing to taking vitamins in 2015. The survey asked over 2000 US adults to select Read more...

Published Fri. 16.01.2015

Nutrition is affected by socioeconomic status - where is the sense of urgency?

Nutritional vulnerability is consistently associated with socioeconomic status. And like genetics and age, we cannot immediately change our socioeconomic status. Indeed, education and opportunity may Read more...

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Latest Blog Post

Folate Status in New Zealand: Does Yeast Extract Spread Make a Difference?

Culture influences food choices and nutrient status at the population level.  Even in countries that share cultural roots, there can be marked differences in the consumption of certain foods. New Zealand is a prime example, where recent shortages in supply of the Kiwis own beloved brand of yeast extract spread lead to a “crisis” situation. The consumption of yeast extract spread on bread or toast is not only a quaint undertaking by antipodeans, as the high levels of B-vitamins that are consumed with the spread can be of public health significance. Read more