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Introducing Vitamins in Motion

Vitamins in Motion is an initiative to raise awareness and advocate for increased access to the essential vitamins all people need to be healthy and well-nourished. Vitamins in Motion aims to highlight the vital role vitamins play in nutrition and health, and calls for finding and implementing scalable, cost-effective solutions to address the world's vitamin deficiencies. 

This site provides you with important information, useful tools, latest scientific publications and ground-breaking books, all around micronutrients. Learn more about the initiative - Join us in setting Vitamins into Motion!  

Published Wed. 21.01.2015

Have you heard the news on vitamin D and cancer?

The media is filled with stories linking vitamin D status with survival rates among patients with advanced colorectal cancer. Let's set the record straight: vitamin D is not a drug that prevents or Read more...

Published Mon. 19.01.2015

This just in: Americans committing to vitamins in 2015

According to a new survey conducted on behalf of the Council for Responsible Nutrition (CRN), Americans are committing to taking vitamins in 2015. The survey asked over 2000 US adults to select Read more...

Published Fri. 16.01.2015

Nutrition is affected by socioeconomic status - where is the sense of urgency?

Nutritional vulnerability is consistently associated with socioeconomic status. And like genetics and age, we cannot immediately change our socioeconomic status. Indeed, education and opportunity may Read more...

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Latest Blog Post

Getting Insight into Factors Limiting Healthy Dietary Choices

What influences our meal choices? Researchers from the Netherlands attempted to answer this question.  They hypothesized that socioeconomic status might be involved. Kamphuis and colleagues conducted face-to-face interviews among 399 adults (mean age 63y) participating in the Health and Living Conditions in Eindhoven and surrounding cities (GLOBE) cohort study. Five meal attributes (taste, healthiness, preparation time, travel time to shops, and price) were assessed with 3 or 4 levels for each attribute.  Read more